Dopamine Dressing
What's really behind the bright hues and bold patterns of the dopamine dressing trend.
Dopamine dressing is one of those trends you’ve probably seen popping up again and again on Instagram and TikTok, but it can be tricky to tell exactly what this trend is all about. Ultimately, the goal is to create a psychologically pleasant daily experience by getting dressed, and choosing outfits that support the release of dopamine.
What is dopamine?
Dopamine is the neurotransmitter that emits signals for pleasure and reward. When we engage in any kind of activity that releases dopamine, we’re increasing the pleasure and reward that are associated with that activity. So, the psychology behind this trend is that by choosing these dopamine-signaling items from our wardrobes when we’re getting ready, we can increase sensations of pleasure and carry that joy through the day.
Love it. How do I try this trend?
What’s important to note about this idea is that one size does not fit all. While some people might find pleasure or joy from dressing in bold, bright hues like yellow, that might typically be associated with happiness, others can get the same feeling from dressing in all black. Colors also have unique meanings and uses for customs in different cultures around the world that might affect feelings associated with them. To make dopamine dressing work for you, you must first find out what colors, textures, and styles bring you the most pleasure. And above all, don’t worry about how it might look to others, just focus on how you feel your best!
But before you toss on your trusty little black dress yet again, there is a case for giving brighter colors a chance. Because we naturally desire originality, trying on a fresh color or pattern can create a new perspective that could enhance your mood. Just switching things up can get people out of a rut. (Notable for those of us who have been living life remotely for the past few years in the same four sweatsuits.) And often, bright hues bring a new and pleasant sensory experience to getting dressed.
Ready to give dopamine dressing a go? If you do want to opt for the fun, bold styles that are typically associated with the trend, below are some of my favorite brands that fit with this aesthetic in a variety of colors and patterns to match whichever styles make you feel happy and calm. And if you aren’t sure where to start, try on a bunch of different looks you already have in your closet and see which you feel happiest and most confident in. Remember, this trend is all about YOU and finding pleasure through fashion!
Brands to try:
